As the owner of a DJ business I can attest firsthand that reliability means absolutely everything. It doesn’t take a person to own a business to understand that there are other people involved when a DJ/Band/artist etc. is contracted for an event and they are late or don’t show up at all. For this reason, businesses are reluctant to trust talent and bring them onboard for an event. Equally, a DJ company has a reputation being established or to uphold and having people they can rely on means they can make decisions not fearing their relationship with the community is going to take a probable hit. I’ll say it because it’s not talked about as much as it should be. ‘Short notice canceling’ for any reason other than a medical emergency gives all businesses a leery feeling about DJs. It’s that simple.

The solution is preparation and clear communication. Communication with the venue is paramount. Setup times, where to load in/out, any information about the crowd, when to expect to get paid, etc. All of these need to be discussed and agreed on long before the event. There’s no exception. The same goes for DJ companies and independent DJs. All of this leads to proper focus on how to prepare and execute a wonderful event for all parties involved.

I’ll make the argument that knowing ‘how to work with people’ is more valuable than being a talented DJ, being the biggest DJ company, or having a venue.

The DJ Log